XN GYM: the gym that never closed its doors on its members

A gym in Grajaú, Rio de Janeiro. When the pandemic forced it to close, we built a strategy to keep as many members as possible connected to the gym. All of the work was carried out through social media.

1. Doors closedLive sessions and recorded workoutsLive classes and workout videos so members could train at home.
2. CommunityFood-basket driveCollecting and distributing food baskets to the community around the gym.
3. ReopeningSanitization partnershipA deal to sanitize the Grajaú and Barra (Studio XN) locations, showing members it was safe and that the brand cared about its community.