Service
Branding & Rebranding
Visual identity, rebranding and brand guidelines for companies and professionals who need to be recognized at first glance, from the logo to the office door.
What's included
Each project brings together the pieces that make sense for where the brand is right now.
- Visual identityLogo, colors, typography and variations designed for how the brand is actually used.
- RebrandingRefreshing brands that have grown and no longer see themselves in their current image.
- Brand identity guidelinesUsage rules so the brand is always applied consistently.
- Stationery and applicationsBusiness cards, brochures, signs, storefronts, uniforms and internal materials.
- Seals and anniversary marksSpecial brand marks for the company's milestones and key moments.
- Corporate photosArt direction for team and workspace photos aligned with the new brand.
From diagnosis to results
- Conversation and diagnosisWe get to know the business, the audience, the market and where the brand stands.
- StrategyWe define goals, channels, formats and deliverables.
- ExecutionWe produce, publish and follow up closely, as if the business were ours.
- Analysis and adjustmentWe read the results and adjust course for the next steps.
Branding and rebranding case studies
Objetiva Contábil
A complete rebrand, a new website and social media for both the company and its CEO.
View case study →
Letícia Almeida · Nursing & Acupuncture
From the logo to the clinic door, and from the clinic to social media.
View case study →
M2 Projetos de Tecnologia e Iluminação
A refreshed logo, corporate website, branded gifts and coverage of talks, workshops and job sites.
View case study →
Bonsom
A 50th-anniversary seal and the company's first e-commerce store.
View case study →Branding & Rebranding FAQ
Still have questions? We're just a conversation away.
What's the difference between branding and designing a logo?
A logo is one part of the brand. Branding defines how the brand presents itself as a whole: visual identity, applications, language and the positioning it conveys.
When is a rebrand worth it?
When the company has grown or changed its audience or offering, and its current image no longer reflects the scale and quality of its work.
Does Trix apply the new brand to your materials?
Yes. Beyond the identity itself, we create stationery, signage, uniforms, branded gifts and digital applications such as social media and websites.